Getting facebook likes seems like the new trend in today's marketing environment. More followers and likes means a higher awareness of the audience in regards to the products or services offered. The face book likes and followers mean there is an increased visibility and also an person's friends will ultimately take notice and learn more about the respective pages - hence increasing the item's overall recognition. It helps to create relationships with the clients as well. Many websites today concentrate on attaining the core customer need instead of merely focusing to the wants - which are surface desires. By linking with clients on a personal level the business may be certain that people is going to soon be loyal to the new and there will be lower odds of shifting over as well.